We build the systems that turn leads into revenue.
Consulting and hands-on execution for B2B and B2C service businesses. We connect your ad spend, CRM, tracking, and sales process into one system — then manage it with you.
Growth stalls when systems fall behind effort.
Most businesses between $200K and $5M in revenue hit the same wall. The leads are there, the team is working — but revenue doesn't scale the way it should. After working with 140+ companies in 2025, we've seen the same root causes over and over.
Unreliable tracking & attribution
Conversion data is broken or inconsistent. Reports conflict across platforms. Decisions default to instinct because the numbers can't be trusted.
Channels running in silos
Google Ads, LinkedIn, SEO, email — each managed separately, with no unified view of how they work together or where to invest next.
Leads generated, revenue doesn't follow
Demand exists, but the handoff between marketing and sales is loose. Leads fall through the cracks. Follow-up varies by channel. CRM is underused or misconfigured.
No one owns the full picture
Vendors and freelancers manage individual channels, but there's no one connecting marketing spend to business outcomes and holding the whole system accountable.
Consulting and execution, built around your business.
Every engagement starts with understanding your revenue model and where the gaps are. From there, we build the right combination of strategy, systems, and hands-on management.
Fractional CMO / CM(T)O
Embedded marketing leadership for businesses between $200K–$5M in revenue. We take ownership of the growth system — strategy, vendor management, hiring support, and cross-channel accountability — without the cost of a full-time executive.
Paid Acquisition — Online & Offline
We manage paid channels with a revenue lens — connecting campaign performance to CRM data, call tracking, and actual closed deals so we can tell you what your real cost per customer is. That includes digital platforms like Google Ads and LinkedIn, local channels like LSAs, and offline efforts like direct mail when the situation calls for it.
Tracking, Attribution & Dashboards
We rebuild attribution from the ground up — fixing broken conversion tracking, installing server-side solutions, and building Looker Studio dashboards that connect spend to revenue. Once the data is right, every other decision gets easier.
CRM, Automation & Lead Management
We design and deploy CRM systems that match how your team actually works — then build the automations, lead routing, and database infrastructure around them. This includes auditing your existing stack, syncing data across tools, and eliminating manual overhead that slows your sales process down.
White-Label SEM for Agencies
We operate as the SEM team behind the scenes for agencies that want to scale paid search without hiring internally. We've white-labeled across medical, restoration, SaaS, and training verticals — with reporting frameworks your account managers can present directly to clients.
Your channels should work together, not next to each other.
Most businesses run channels independently — one vendor for Google Ads, another for LinkedIn, maybe someone else handling email. Each reports on their own metrics, but nobody owns the customer's full journey across those touchpoints.
We coordinate campaigns across platforms so the experience is consistent from the first impression through to closed deal. When a prospect sees your LinkedIn ad, clicks a Google search result a week later, and fills out a form — we know where they came from, what path they took, and what it cost to get there.
This means smarter budget allocation, cleaner attribution, and a customer experience that builds trust instead of confusion.
Sonny Hughey
Sonny started Cosmo Californie in 2019 after years spent dual-tracking as a sales engineer — supporting complex systems for NASA, pharmaceutical companies, and the U.S. military — while building a growing marketing practice on the side. A degree in Physics taught him to think in systems: cause, effect, and tradeoffs.
In 2025, we worked with over 140 businesses across North America and Europe — from $300K service companies needing their first real marketing system to SaaS companies spending $50K/month on ads with broken attribution. We've seen the patterns, and we know which levers actually move revenue.
Sonny works directly with every client. Our team operates out of Montpellier, France and Richmond, Virginia.
Numbers from real engagements.
Selected outcomes from our 2025 portfolio — across SaaS, training, medical, restoration, and local service businesses.
Across every engagement, the gains came from the same place: fixing tracking, connecting channels, improving lead handling, and aligning campaigns with how the business actually converts.
View All Case StudiesFrom audit to execution — a clear path forward.
We don't sell packages. We build solutions around your business, starting with what moves the needle fastest.
Discovery & Audit
We map your current systems, data, and channels. Where is the tracking reliable? Where are leads falling off? What's the actual cost to acquire a customer?
Strategy & Prioritization
Collaborative planning with clear action items. We focus on the highest-leverage changes first — the 20% of effort that drives 80% of results — then build a roadmap around it.
Build & Launch
We implement directly — tracking infrastructure, campaigns, CRM workflows, reporting dashboards, cross-channel coordination. Hands-on execution, not just recommendations.
Optimize & Scale
Monthly performance reviews, ongoing optimization, and strategic guidance. As the data matures, we adjust budget allocation and scale what's working across channels.
Working with us.
After a period of analysis and discussion, our company invested in a series of consultancy sessions with Sonny. The process was collaborative, rather than telling us what to do. The level of professionalism was very high. I would definitely recommend Sonny and his team.
His analysis and follow-up were particularly relevant. He was able to challenge our account and make significant improvements to the results. His attention to detail and rigorous approach to optimisation really made the difference. It's a pleasure to work with a team who are masters in their field.
Whether developing a comprehensive marketing strategy or executing a targeted ad campaign, Cosmo Californie consistently delivers outstanding results. I highly recommend this company to anyone looking to take their marketing efforts to the next level.
Let's figure out where your growth is getting stuck.
Book a discovery call with Sonny. No pitch deck, no pressure — a focused conversation about your business and where the opportunities are.
Book a Discovery Call