# Cosmo Californie Media — Sales & Marketing Consulting > Sales and marketing consulting for lead generation businesses: fractional CM(T)O, paid acquisition, tracking and attribution, CRM and automation, multi-channel coordination. Source: https://cosmocalifornie.com/ Updated: 2026-10-14 Sales / Marketing / Consulting # We build the systems that turn leads into revenue. Consulting and hands-on execution for B2B and B2C service businesses. We connect your ad spend, CRM, tracking, and sales process into one system — then manage it with you. [Book a Discovery Call](https://go.cosmocalifornie.com/appointment-en) [View Case Studies](https://go.cosmocalifornie.com/case-studies) - **140+** Businesses supported in 2025 - **$1M+** Annual ad spend managed - **3–10x** ROAS delivered for clients - **12+** Years in sales & marketing The Pattern We Keep Seeing ## Growth stalls when systems fall behind effort. Most businesses between $200K and $5M in revenue hit the same wall. The leads are there, the team is working — but revenue doesn't scale the way it should. Across the companies we worked with in 2025, we've seen the same root causes over and over. ### Unreliable tracking & attribution Conversion data is broken or inconsistent. Reports conflict across platforms. Decisions default to instinct because the numbers can't be trusted. ### Channels running in silos Google Ads, LinkedIn, SEO, email — each managed separately, with no unified view of how they work together or where to invest next. ### Leads generated, revenue doesn't follow Demand exists, but the handoff between marketing and sales is loose. Leads fall through the cracks. Follow-up varies by channel. CRM is underused or misconfigured. ### No one owns the full picture Vendors and freelancers manage individual channels, but there's no one connecting marketing spend to business outcomes and holding the whole system accountable. What We Do ## Consulting and execution, built around your business. Every engagement starts with understanding your revenue model and where the gaps are. From there, we build the right combination of strategy, systems, and hands-on management. ### Fractional CMO / CM(T)O Embedded marketing leadership for businesses between $200K–$5M in revenue. We take ownership of the growth system — strategy, vendor management, hiring support, and cross-channel accountability — without the cost of a full-time executive. `Strategy` `Team Leadership` `Vendor Oversight` `Revenue Accountability` [Read more](https://go.cosmocalifornie.com/fractional-cmto) ### Paid Acquisition — Online & Offline We manage paid channels with a revenue lens — connecting campaign performance to CRM data, call tracking, and actual closed deals so we can tell you what your real cost per customer is. That includes digital platforms like Google Ads and LinkedIn, local channels like LSAs, and offline efforts like direct mail when the situation calls for it. `Google Ads` `Microsoft Ads` `LinkedIn Ads` `Local Service Ads` `Direct Mail` `+ More` [Read more](https://go.cosmocalifornie.com/paid-acquisition) ### Tracking, Attribution & Dashboards We rebuild attribution from the ground up — fixing broken conversion tracking, installing server-side solutions, and building Looker Studio dashboards that connect spend to revenue. Once the data is right, every other decision gets easier. `GTM / GA4` `Server-Side` `Looker Studio` `CallRail` `MQL Tracking` [Read more](https://go.cosmocalifornie.com/tracking-attribution) ### CRM, Automation & Lead Management We design and deploy CRM systems that match how your team actually works — then build the automations, lead routing, and database infrastructure around them. This includes auditing your existing stack, syncing data across tools, and eliminating manual overhead that slows your sales process down. `HubSpot` `GoHighLevel` `Salesforce` `Zapier / Make` `Pipedrive` `Close` [Read more](https://go.cosmocalifornie.com/crm-automation) ### White-Label SEM for Agencies We operate as the SEM team behind the scenes for agencies that want to scale paid search without hiring internally. We've white-labeled across medical, restoration, SaaS, and training verticals — with reporting frameworks your account managers can present directly to clients. `Google Ads MCC` `Reporting` `AM Training` `Data Warehousing` [Read more](https://go.cosmocalifornie.com/white-label-sem) Multi-Channel Coordination ## Your channels should work together, not next to each other. Most businesses run channels independently — one vendor for Google Ads, another for LinkedIn, maybe someone else handling email. Each reports on their own metrics, but nobody owns the customer's full journey across those touchpoints. We coordinate campaigns across platforms so the experience is consistent from the first impression through to closed deal. When a prospect sees your LinkedIn ad, clicks a Google search result a week later, and fills out a form — we know where they came from, what path they took, and what it cost to get there. This means smarter budget allocation, cleaner attribution, and a customer experience that builds trust instead of confusion. Li LinkedIn Ads — Awareness & Targeting G Google Ads — Intent Capture T Unified Tracking & Attribution C CRM — Lead Routing & Follow-Up D Dashboard — Cross-Channel Revenue View Meet the Founder ### Sonny Hughey Owner & CEO, Cosmo Californie Media Sonny started Cosmo Californie in 2019 after years spent dual-tracking as a sales engineer — supporting complex systems for NASA, pharmaceutical companies, and the U.S. military — while building a growing marketing practice on the side. A degree in Physics taught him to think in systems: cause, effect, and tradeoffs. In 2025, we worked with over 140 businesses across North America and Europe — from $300K service companies needing their first real marketing system to SaaS companies spending $50K/month on ads with broken attribution. We've seen the patterns, and we know which levers actually move revenue. Sonny works directly with every client. Our team operates out of Montpellier, France and Richmond, Virginia. - **2019** Founded - **B.A. Physics** Hastings College - **6 Continents** Team members across the globe - **10+ Person** Specialized team Client Results ## Numbers from real engagements. Selected outcomes from our 2025 portfolio — across SaaS, training, medical, restoration, and local service businesses. - **260%** (B2B Training) Revenue increase YOY for a B2B training center. $220K in added revenue while increasing ROAS to 3.9x. - **31% → 3.1%** (White-Label SEM) Churn-risk accounts reduced from 22 to 3 across a 98-account medical agency MCC in 9 months. - **50% Lower CPB** (B2B SaaS) Cost per calendar booking cut in half for a B2B SaaS company by syncing HubSpot + Calendly into Google Ads conversion data. - **37x ROI** (Sales System) Sales system build for an early-stage startup — 2.7x MRR increase to $67,250 MRR in 6 months. - **5.13x ROAS** (Local Service Business) $314K–$374K in revenue generated for a local service business — cost per lead reduced by 43% in 5 months. - **61% Time Saved** (Automation) Automation scenario maintenance — 12 fewer days to launch new campaigns after cleaning up Zapier and Make workflows. Across every engagement, the gains came from the same place: fixing tracking, connecting channels, improving lead handling, and aligning campaigns with how the business actually converts. [View All Case Studies](https://go.cosmocalifornie.com/case-studies) How We Work ## From audit to execution — a clear path forward. We don't sell packages. We build solutions around your business, starting with what moves the needle fastest. ### Discovery & Audit We map your current systems, data, and channels. Where is the tracking reliable? Where are leads falling off? What's the actual cost to acquire a customer? ### Strategy & Prioritization Collaborative planning with clear action items. We focus on the highest-leverage changes first — the 20% of effort that drives 80% of results — then build a roadmap around it. ### Build & Launch We implement directly — tracking infrastructure, campaigns, CRM workflows, reporting dashboards, cross-channel coordination. Hands-on execution, not just recommendations. ### Optimize & Scale Monthly performance reviews, ongoing optimization, and strategic guidance. As the data matures, we adjust budget allocation and scale what's working across channels. Ready to Talk? ## Let's figure out where your growth is getting stuck. Book a discovery call with Sonny — a focused conversation about your business and where the opportunities are. [Book a Discovery Call](https://go.cosmocalifornie.com/appointment-en) Straight Answers ## Questions we get asked ### What does Cosmo Californie Media do? We build and run the systems that turn leads into revenue for businesses between $200K and $5M a year: paid acquisition (Google Ads, Microsoft Ads, LinkedIn Ads, Local Services Ads, direct mail), tracking and attribution, CRM and automation, reporting dashboards, and fractional CM(T)O leadership that owns all of it. Agencies also hire us as their white-label paid search team. ### Who is Cosmo Californie a good fit for? Owner-run lead-generation and e-commerce businesses with real demand and a marketing stack that has grown faster than the systems behind it, so leads come in but revenue does not follow, reports disagree, or nobody owns the full picture. Our work has covered healthcare practices, home services, B2B SaaS, training and education, automotive retail, tourism and marketing agencies, in the United States, Canada, the United Kingdom, France and the rest of Europe. ### What is a fractional CM(T)O? A Chief Marketing (and Technology) Officer who works with a business part-time and owns the systems that make revenue repeatable: attribution, the handoff between marketing and sales, data integrity, and accountability across specialists and vendors. For businesses between roughly $250K and $5M in revenue it is usually the right way to get that leadership without a full-time executive. Sonny explains the role in [What Is a CM(T)O](https://go.cosmocalifornie.com/cmto-1-en). ### How does an engagement start? With a discovery call and then an audit of your tracking, channels, CRM and sales process. The audit tells us where growth is getting stuck and what to fix first, and it is the basis for a written scope. Most engagements then run as a monthly retainer per service, with hands-on execution rather than recommendations alone. ### How is the work priced? Consulting and change orders are billed hourly at $60 an hour. Ongoing management runs as a monthly retainer priced per service and scaled to ad spend, and we usually start with an audit whose fee is credited against the first months if we continue together. Ad spend is billed directly by the platforms and stays in your accounts. Every price comes with a sentence that says what it includes. ### Why do you start with tracking and attribution? Because every ad platform now bids on your behalf by studying the conversions you report back, and bad conversions teach it to find more of the wrong people. Fixing the definition of a lead, for example counting only first-time callers who stay on the line more than 30 seconds, has on its own cut a medical practice's cost per booked appointment by 26.5% and tripled a clinic's new patients. Once the data is right, every other decision gets easier. ### Which tools and platforms do you work in? Google Ads, Microsoft Ads, LinkedIn Ads, Performance Max and Local Services Ads on the acquisition side. Google Tag Manager, GA4, server-side tracking, CallRail, WhatConverts and Looker Studio for tracking and reporting. HubSpot, GoHighLevel, Salesforce, Pipedrive and Close for CRM, with Zapier, Make and n8n for automation. ### Are the results on this site real? Yes, and each case study says where its numbers come from, whether the client's CRM, WooCommerce, Stripe, the ad platform or a call tracking tool, along with any caveat, such as revenue that is knowingly under-reported. Clients are described by type rather than named. The full set is at [go.cosmocalifornie.com/case-studies](https://go.cosmocalifornie.com/case-studies). ### Where are you based and who will I work with? Richmond, Virginia and Montpellier, France, with team members across five continents and a French, English and Spanish speaking team. Sonny works directly with every client, and specialists in data, paid social, SEO, CRM and automation join an account depending on the work.