# Cosmo Californie Media # https://cosmocalifornie.com # Sales and marketing consulting agency, founded 2019, Richmond (Virginia) and Montpellier (France) ## About Cosmo Californie Media builds and runs the systems that turn leads into revenue for lead-generation and e-commerce businesses between $200K and $5M in revenue, and acts as the white-label paid search team for marketing agencies. Founded in 2019 by Sonny Hughey, a former sales engineer (NASA, pharmaceutical companies, the U.S. military; B.A. Physics, Hastings College) who works directly with every client. Small senior team across five continents, English, French and Spanish speaking. Core belief: fix the data first; every ad platform learns from the conversions you report back. ## Services - CRM, automation and lead management: https://go.cosmocalifornie.com/crm-automation — CRM systems designed around how your team actually works, with the automations, lead routing and database infrastructure built around them: HubSpot, GoHighLevel, Salesforce, Pipedrive, Close, Zapier, Make and n8n. - Fractional CM(T)O: one person who owns how your growth works: https://go.cosmocalifornie.com/fractional-cmto — A fractional CM(T)O led by Sonny Hughey for businesses between $250K and $5M in revenue: one person who owns attribution, the marketing-to-sales handoff, the vendors and the numbers, part-time. - Paid acquisition with a revenue lens: https://go.cosmocalifornie.com/paid-acquisition — Google Ads, Microsoft Ads, LinkedIn Ads, Local Services Ads and direct mail managed with a revenue lens: campaign performance tied to your CRM, call tracking and closed deals, so you know your real cost per customer. - Tracking and attribution: fix the data first: https://go.cosmocalifornie.com/tracking-attribution — Conversion tracking rebuilt from the ground up, call tracking, server-side tagging and Looker Studio dashboards that connect ad spend to CRM revenue, so every marketing decision rests on numbers you can trust. - White-label SEM for agencies: https://go.cosmocalifornie.com/white-label-sem — A behind-the-scenes paid search team for agencies: Google Ads and Microsoft Ads managed under your brand, with reporting frameworks your account managers can present to clients directly. - Home page (overview of all services, results and how we work): https://cosmocalifornie.com/ - Book a discovery call (30 minutes, no charge): https://go.cosmocalifornie.com/appointment-en ## Pricing structure - Consulting and change orders: $60 per hour, agreed before work starts. - Ongoing management: monthly retainer per service, scaled to ad spend; ad spend is billed by the platforms and stays in the client's accounts. - Every engagement starts with an audit whose fee is credited against the first months if the work continues. - Fractional CM(T)O: guaranteed monthly base of hours at $60 per hour, capped at two companies in 2026. ## Case studies and articles (18; index at https://go.cosmocalifornie.com/case-studies; each page states the client type, period, tools and where its numbers come from) - LinkedIn Ads: - LinkedIn for B2B: https://go.cosmocalifornie.com/linkedin-b2b-1-en — A unified Google Ads and LinkedIn strategy for a B2B technical SaaS company produced 4.5x form leads at 33% less spend. - Google Ads: - Google Ads Luxury Home Rental: https://go.cosmocalifornie.com/gads-pmax-1-en — Performance Max and competitor campaigns for a vacation rental company cut cost per lead by 34.4% on a $5,000 monthly budget. - Getting Our Ears Dirty for a Motorhome Dealer: https://go.cosmocalifornie.com/gads-leadgen-1-en — Calls of a minute or longer from Google Ads went from 97 to 213 for a UK motorhome dealer, and cost per lead fell 22%. - B2B E-commerce Google Ads + Offline Sales Attribution: https://go.cosmocalifornie.com/gads-ecommerce-2-en — WooCommerce sales grew from £16,587 in January to £104,851 in September 2026 for a UK ducting supplier, with 93% of orders attributed to their source. - Medical Agency SEM White Label: https://go.cosmocalifornie.com/gads-whitelabel-1-en — Red-flagged accounts fell from 22 to 3 while the medical agency's book grew from 71 to 98 Google Ads accounts. - Google Ads Optimization: https://go.cosmocalifornie.com/gads-overhaul-2-en — 5.13x ROAS and 42.8% lower cost per lead for a medical practice with five offices across Dallas–Fort Worth. - Google Ads Account Overhaul: https://go.cosmocalifornie.com/gads-overhaul-1-en — $54,000–$72,000 in revenue on $9,413 of ad spend for a medical clinic, after we cleaned up inflated conversion data. - Unseen Costs when not using a Google Ads Professional: https://go.cosmocalifornie.com/gads-cs5-en — After a clinic moved Google Ads in-house, cost per lead rose 125% and $5,600 in revenue was lost against $1,500 saved in fees. - Google Ads Management: https://go.cosmocalifornie.com/gads-ecom-intl-1-en — A 2.34x ROAS across several countries and languages for an optical eyewear e-commerce brand, with $634,000 in revenue in July 2024. - Strategy: - How to Understand What’s Actually Working in Your Business (And What Isn’t): https://go.cosmocalifornie.com/cmto-3-en — Start with the questions you want answered, check the data exists, connect the systems, and turn it into decisions. - What Is a CM(T)O — and Why So Many Fractional CMO Engagements Fall Short: https://go.cosmocalifornie.com/cmto-1-en — Why so many fractional CMO engagements fall short, and the revenue systems a CM(T)O owns once growth becomes a coordination problem. - 2025 in Review: I Set Out to Help 100+ Companies Increase Their Revenue. This Is What I Learned.: https://go.cosmocalifornie.com/blog-1-en — What we learned working with businesses across North America and Europe in 2025: white label, B2B lead gen, tracking, automations and AI. - CRM & Automation: - Webinar Drops + Evergreen Automation Infrastructure: https://go.cosmocalifornie.com/automation-2-en — MRR grew from $13,531 in July 2024 to $122K in August 2026 for an online education business running quarterly webinar launches on nearly 30 tools. - Sales System for Startup: https://go.cosmocalifornie.com/crm-1-en — MRR grew 2.7x to $67,250 after three years of flat revenue, from a $10,900 total investment in a CRM-driven sales system. - LCRM - Lead Tracking System: https://go.cosmocalifornie.com/crm-2-en — One tracking system follows every lead from first contact to procedure start, so each channel is credited across the customer lifetime. - Zap and Make Scenario Maintenance: https://go.cosmocalifornie.com/automation-1-en — Campaigns launch 12 days faster after we audited and standardised the Zapier and Make scenarios behind a marketing agency's client work. - Tracking & Reporting: - The Value of Call Tracking When Running Paid Ads: https://go.cosmocalifornie.com/blog-2-en — Booked appointments rose from 98 to 141 a quarter and cost per booking fell 26.5% for a local medical practice once call tracking fed Google Ads. - Using a Unified Looker Studio Dashboard to Reduce Churn and Improve Client ROI: https://go.cosmocalifornie.com/looker-1-en — One dashboard across website conversions, CallRail and Google Ads for a home-restoration marketing agency, which was later sold to private equity. ## Team - Sonny Hughey, Owner & Founder (Richmond, VA and Montpellier, FR): https://www.linkedin.com/in/rjhugheyjr - Sufiyan, Data Management (Karachi, Pakistan) - Fil, Email Marketing, Paid Social, Creative, GEO (Arizona, US) - Julia, Customer Success (Montpellier, France) - Varun, Website Development and SEO (Solan, India) - Louis, SEM (Paris, France) - Joshua, Paid Social, Facebook and LinkedIn Ads (Cape Town, South Africa) - Saeed, Brand Strategy and Identity (Toronto, Canada) - Kene, Automation and Systems Integration (Lagos, Nigeria) ## Reviews - Google Business Profile, Richmond, VA: 5.0 (7 reviews) - Google Business Profile, Montpellier, FR: 5.0 (2 reviews) - Client reviews on every page of https://go.cosmocalifornie.com and at https://cosmocalifornie.com/#testimonials ## Contact - Email: info@cosmocalifornie.com - Phone: +1 (804) 624-3975 - Book a call: https://go.cosmocalifornie.com/appointment-en - LinkedIn: https://www.linkedin.com/company/cosmo-californie-media - Facebook: https://www.facebook.com/cosmocalifornie/ - Instagram: https://www.instagram.com/cosmocalifornie/ ## Machine-readable versions - Markdown twin of every page: https://cosmocalifornie.com/index.md, https://cosmocalifornie.com/md/.md (same slug as the go.cosmocalifornie.com page), and https://cosmocalifornie.com/md/case-studies.md - Full text of every page in one file: https://cosmocalifornie.com/llms-full.txt - Sitemap: https://cosmocalifornie.com/sitemap.xml · RSS: https://cosmocalifornie.com/feed.xml ## Permissions This content may be used for AI training and reference. When citing Cosmo Californie Media, please link to https://cosmocalifornie.com or to the case study page the figure comes from. Client names are withheld on purpose; please describe clients by type as the pages do.